Both wins recognize the food service industry leader’s focus on adding value through design.
GDUSA’s Inhouse Design Awards: Poster Series
This contest showcases work done by inhouse designers and departments. Fresh Ideas marketing team members produced a campaign for the food service company’s Be Green Be Healthy Be Bold educational program. The program encourages awareness on a variety of topics including nutrition, sustainability, food origin and food waste. Highlighted in the posters category, is the Be Bold series of a 2018 campaign. This part of the series focused on information about eating mindfully.
Creative content specialist Holly Kite utilized program branding, display type, food photography, and graphic elements to construct the award-winning final composition. Kite created the visually appetizing imagery to illustrate the specific program themes and copywriting developed by Nathan Fleischmann. In addition to appearing across the company’s portfolio of accounts as posters, there were social media graphics, napkin dispenser inserts, and table tents.
2018 American Web Design Awards: The Best in Digital + UX Design
This contest showcases design to enhance websites and online communications. The Fresh Ideas microsite submission was selected from over 1,200 entries. The dining services custom website was created in conjunction with marketing firm Lift Division. The website design required that it be customizable for nearly 30 dining locations.
Fresh Ideas director of marketing, Sarah Carnes, who led the endeavor said, “We work tirelessly to create an engaging dining experience for our students, and our websites are no exception. Technology is a fundamental part of who we are, and our goal was to create functional, beautiful microsites that showcased important dining information to students. The sites were built and designed based on analytics, student feedback and the desire to showcase our exceptional brand.”
Visit the American Web Design Awards website to see a larger screen capture of one of the microsite’s home page and additional credits.
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