The Original Recipe

March 21, 2016


I was recently reading a book that discussed the notion that there really is no “Plan B”.  As individuals or organizations, we may always be preparing our Plan B to make sure there is an alternate route or method that will accomplish our goals or solve a problem.  And often Plan B, the alternate, is used when the original plan failed or was not popular.  Could it be that the new or alternate plan was always part of “Plan A,” the original plan?  We just never knew it. I am probably too much of a planner at heart.  I even joke with my friends about making plans to “be spontaneous”.  So developing a strategy for any given project is part of my nature.  Adding an alternate plan also gives me a feeling of protection for unexpected circumstances.  In my business experience, the strategic issues you think through when creating Plan B often lead to innovations which make Plan A even stronger. When our plans or strategies succeed, we tend to celebrate and are proud of the accomplishment.  On the other hand, a set-back or failure can cause us to dwell on the seemingly negative result.  Isn’t it possible that these “mistakes” are likely just part of the original plan and were meant to be a step in the process all along?  In 2008, J.K. Rowling, author of the best-selling Harry Potter book series, delivered the Harvard commencement address and said “Failure taught me things about myself that I could have learned no other way. I discovered that I had a strong will, and more discipline than I had suspected.” During this exceptionally busy time of year for our company, I am reminded of the process that developed our mission as an organization.  I am proud of our leadership team that continues to work towards carrying out the mission in all of our company activities.  We encourage all members of our team to think creatively and strategically.  The new ideas that emerge will often be huge success but some ideas will not.  What makes Fresh Ideas great is that all creative thoughts are encouraged and celebrated.  While we continue our planning for the future and turn our previous failures into new opportunities, we will be confident of our mission at heart, also known as Plan A, the original recipe for success.   “Failure is simply the opportunity to begin again, this time more intelligently.” – Henry Ford
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