The Support of Improving Chicken Welfare

July 25, 2019


As Fresh Ideas is concerned with animal welfare, the company supports the Global Animal Partnership’s statement on Broiler Chicken Welfare. By 2024, Fresh Ideas will require our chicken suppliers to do the following for 100% of our products:

  1. Transition to strains of birds approved by RSPCA or Global Animal Partnership (GAP) based on measurably improved welfare outcomes
  2. Reduce stocking density to a maximum of 6 lbs./sq. foot and prohibit broiler cages
  3. Provide birds enriched environments including litter, lighting, and enrichment that meets GAP’s new standards
  4. Process chickens in a manner that avoids pre-stun handling and instead utilizes a multi-step controlled-atmosphere processing system that induces an irreversible stun
  5. Demonstrate compliance with the above standards via third party auditing
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